How Smart measures success
We measure whether people succeed — never who they are. Here is every kind of measurement on this site, in plain language.
Anonymous site counts. We count page views and page speed with no identifiers at all — the numbers contain no one. This needs no consent because there is nothing personal in it.
Session signals (only if you allow them). If you choose "Allow session signals", we see what an anonymous visitor looks at during one visit — which products, which pages — so we can learn what is confusing or useful. It expires with your visit and is never tied to you.
Questions we ask you directly. The small "Did you find what you came for?" prompt, satisfaction ratings, feedback, bug reports and feature requests are things you choose to tell us. They are anonymous, skippable, and you can ask us to delete them.
What we refuse to do: no third-party trackers, no advertising pixels, no fingerprinting, no guessing your age, gender, health, wealth or emotions, no selling data, and no experiment that works by pressuring you. Our published Data Ethics Contract makes these bans permanent.
Small numbers stay silent. Our own dashboards refuse to show a statistic until enough people are behind it (at least 50 for behavior, 20 for ratings) — so we never mistake noise for truth, and no small group can be singled out.
Everything adaptive is presentation-only. Facts, prices, availability and features are identical for every visitor, always.